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About Brand Fuel

Brand Fuel is a brand merchandising agency and a Certified B Corp committed to sustainability and products with purpose. We created a website to highlight their company culture and intentionality, which is what makes them one of the most trusted agencies in the industry.


Our Objective

We aimed to design a beautiful and functional website that reflected Brand Fuel’s innovative business approach and spirited personality while emphasizing their earned reputation of trustworthiness.

How We Achieved It

  • Pops of color that reflect their fun personality while invoking confidence
  • People-focused content updates
  • Drag-and-drop content editor with brand-aligned elements
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Portrait of Danny colorized with a purple to orange gradient in front of a large quotes artwork

We were nervous about redesigning our website from scratch, as we have earned a strong search engine ranking over the 20 years we’ve been in business.

Unity designed a website that not only protected but actually improved our SEO. Many of our largest new clients now find us through search alone and arguably our website's strong SEO is the most important thing that saved our business during the pandemic.

We also really appreciate that as a Certified B Corp, Unity Web Agency brought expertise in developing a website accessible to all people.”

Danny Rosin, Co-Founder, Brand Fuel

More About this Project

Brand Fuel is a Certified B Corporation that offers responsibly-sourced, sustainable branded merchandise. Their goal is for your promotional products to be “treasured, not trashed.”

The way they talk about their work is infused with passion and personality, and our goal was to design a website that complemented those qualities.

Brand Fuel’s website is just one example of accessibility impacting SEO. 

A 2023 study conducted by analyzed the organic traffic of 847 web domains before and after implementing accessibility updates to the sites. Their analysis showed a 12% average increase in organic traffic for all domains, with more than half the domains experiencing an increase up to 50%!

Record player, record, and a posable wooden hand holding highlighters