Right Build International
At-A-Glance
After understanding the RBI story and the preferences Karl and his team had for the new website, we left those discussions with three big goals in mind:
Showcase his amazing team, who was not listed on the current site.
Provide a place to highlight their work for both construction and consulting.
Make it easier for contractors to find their portal, sign up for it, and start finding work for themselves.
Empowering BIPOC contractors
About RBI
Located in Morrisville, North Carolina, Right Build International specializes in construction management, general contracting, and program management service, and they have a wide variety of projects going on across the Triangle.
When President and Founder, Karl Davis, first opened the business in 2007, his vision was to use RBI as a tool to help promote positive economic impact within his community. This approach has led to some amazing projects that have helped serve the community, including renovations on the Durham City Hall, restoration of the Duke University Telecomm Building, and new construction for Northern High School!
Additionally, RBI has become known within the community for its work in empowering BIPOC contractors looking for additional work, and they’ve even set a portal up for these contractors to communicate with RBI on the types of jobs they have available.
Challenges and objectives
When Karl and his team approached us, he had a few specific goals in mind:
- Showcase his amazing team, who was not listed on the current site.
- Provide a place to highlight their work for both construction and consulting.
- Make it easier for contractors to find their portal, sign up for it, and start finding work for themselves.
The current RBI website, while functional and helped users generally understand what RBI does, wasn’t able to meet the evolving needs of the business.
Additionally, the RBI team wanted to make its contractor portal a little bit easier to find on the site itself, instead of having users comb through their emails to find the login link.
How we helped
After understanding the RBI story and the preferences Karl and his team had for the new website, we left those discussions with three big goals in mind:
Promote the company
Showcases the RBI team in a way that captures their identity while explaining their contribution to RBI.
A place to tell our story
Shares the story and work of RBI in a manner that’s uniquely them.
Connect with the community
Makes it easier for stakeholders to find and reference pertinent information.
We felt it was incredibly important for the new RBI website to have a strong portfolio page, which was segmented based on construction and consulting (their primary focuses), that could grow with them over time. We also paid a lot of attention to their about page as well, as Karl was adamant about showcasing his entire team to users that visit their website.
We took time to understand how Karl wanted the stories of his employees shared, as well as the specifics of some of their work, as it helped us shape the design and structure of the site to help better fit the narratives they wanted to portray.
The homepage of the Right Build International website
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