The Power of a Meme

Dog in sunglasses with fake nose and fake mustache

Success Kid … Be Like Bill … Dancing Baby

We’ve all heard that a picture is worth a thousand words. In today’s world of social media and online marketing this rings true more than ever! The use of humor through memes can bring attention to your product and increase your reach through viral marketing and social engagement.

You would think that meme is a new word created in the digital age, however it was coined back in 1976 by author Richard Dawkins. By definition, a meme is a vehicle for spreading cultural symbols or social ideas.

Companies across the board are using memes to engage their customers and increase their brand awareness. In the fast-paced world of social media, memes provide a means to quickly grab attention and make your mark. Are you ready to join the race?

So why use memes?

Memes are easy to share

With many businesses and nonprofits using Facebook, Twitter, Reddit, and Instagram, memes are easy to share with your followers. And if you’re lucky, they may go viral.

Humor brings us together

It was the Danish comedian Victor Borge who said: “Laughter is the shortest distance between two people.” Humorous memes are often the most popular because people are excited to share this content with their networks.

Memes are quickly devoured

Memes are not complicated, they are usually an image or video with simple text that is consumed in mere seconds. This appeals to our short attention spans.

Memes are inclusive

Memes make us feel like we are “in on the joke” and part of something bigger. Who doesn’t want to be part of a community and share that experience with others?

While you can’t predict what will become the next Randall the Honey Badger, it doesn’t mean that you shouldn’t join this movement and tap into the power of memes to support your business. I doubt that when someone took a picture of a cat with “I can has Cheezburger” they expected it to evolve into a successful website or a Facebook page with over 350,000 followers.

So, give memes a try. What do you have to lose?